Mastering the Art of Consultative Sales
Workshops to Optimize Customer Retention and Higher Revenue for your Cannabis Business
This workshop series teaches employees how to effectively sell cannabis. Whether it be working with medical patients, novice consumers, or seasoned veterans, the following workshops will prepare employees on how to generate customer loyalty and successfully sell product without upselling. This program includes the following workshops. Each workshop includes a webinar lecture, PDF packet and short quiz.
1. Connecting with Consumers through Body Language, Tone of Voice & Speech
2. Customer Interactions - Questions to Ask and Helpful Info to Share
3. Navigating Medical Concerns
4. How to Sell Without Upselling
Emma Chasen has a mission to educate people on the science behind Cannabis so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training programs for cannabis industry professionals and lay enthusiasts. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling cannabis businesses with business organization and sets them up for success in the competitive adult use market. Emma continues to seek ways to spread cannabis education through consulting, writing, speaking and teaching.