Connecting with Consumers
Through Body Language, Tone of Voice and Speech
The purpose of this course is to provide students with the tools to engage with consumers in a meaningful and respectful way. Oftentimes, novice consumers are very intimidated to talk about Cannabis. It is the job of Cannabis professionals and advocates to establish trust with novice consumers and help them navigate the often overwhelming world of legal Cannabis. In this course, trainees will learn techniques to deliver the highest standard of customer service and establish a relationship of trust with their customers. This course contains a webinar lecture, PDF packet, and short quiz.
Emma Chasen has a mission to educate people on the science behind Cannabis so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training programs for cannabis industry professionals and lay enthusiasts. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling cannabis businesses with business organization and sets them up for success in the competitive adult use market. Emma continues to seek ways to spread cannabis education through consulting, writing, speaking and teaching.