Cannabis Personnel Training Program
Learn the Fundamentals of Cannabis Science, the Ins and Outs of Product Knowledge and Consumption Methods and the Art of Consultative Sales
An in depth training program for cannabis industry professionals and lay enthusiasts alike. This program covers the fundamentals of cannabis science, product information and consumption methods as well as the art of consultative sales. We will thoroughly explore scientific-based evidence regarding cannabis and arm students with the knowledge and tools to successfully service the consumer market.
This program includes the following workshops. Each workshop comes with a webinar lecture, PDF packet and short quiz.
Part I: Fundamentals of Cannabis Science
- Debunking the Indica/Sativa Myth - The purpose of this course is to discuss the widely accepted vernacular, Indica and Sativa, and uncover the scientific truth behind these terms. This will require many to question definitions of Indica and Sativa that are so popularly adopted and widely used. It will help trainees understand why predicting experience based on this outdated vernacular is a disservice to the customer.
- Cannabinoids & Decarboxylation - The purpose of this course is to introduce the most common class of compounds in Cannabis, the cannabinoids. Trainees will learn how cannabinoids are made and what their properties are, including the acidic compounds as well as their ‘activated’ forms. We will also define and explore the process of decarboxylation. This course will allow trainees to gain a basic understanding of cannabinoids and how we consume them.
- Hemp-derived vs. Cannabis-derived CBD - The purpose of this course is to help trainees understand the difference between hemp-derived and cannabis-derived CBD. Trainees will learn the true differences between hemp and cannabis. We will also discuss how to best advise customers when choosing a hemp vs cannabis product.
- Terpenes - The purpose of this course is to define, identify and explore the class of compounds known as terpenes. We will explore terpenes so that we can understand why certain strains of Cannabis produce different experiences. We will discuss and interact with the most common terpenes found in Cannabis and each of their specific properties. Trainees will learn how to analyze lab data and better predict experience & side effects based on terpene and cannabinoid ratios.
- Intro to The Endocannabinoid Receptor System & The Entourage Effect - This will serve as an introductory course to the Endocannabinoid Receptor System, what it is and how it plays a unique role in an individual’s personal experience. We will also explore the theory of the Entourage Effect. This will round out the scientific elements of the training program by diving deep into how employees can and should best predict experience for consumers.
Part II: Product Information
- Smoking & Vaporizing Consumption Methods - The purpose of this course is to better understand the different consumption methods regarding Cannabis consumption. Together, we will explore the mechanisms of smoking and vaporizing Cannabis. We will uncover the ways in which the compounds are absorbed by the body and how, if at all, the consumption method influences the overall experience. We will discuss potential pros and cons of smoking and vaporizing Cannabis.
- Edible, Topical & Mucosal Consumption - The purpose of this course is to better understand the edible, mucosal and topical applications of Cannabis. We will explore the mechanisms of edible, mucosal and topical applications and uncover the ways in which the compounds are absorbed by the body and how the consumption method influences the overall experience.
- Cannabis Products & How They’re Made - The purpose of this course is to better understand the different types of Cannabis products on the market. We will discuss different product types, how they are made, and how they should be consumed. With the foundational knowledge of the different delivery methods as they relate to Cannabis consumption, students will be able to identify and define all product types within each delivery method.
- Helpful Tips for an Ideal Consumption Experience - The purpose of this course is to apply the knowledge of Cannabis science, Cannabis products and consumption methods to make better product recommendations. Now that trainees have a better understanding of the types of Cannabis products on the market, we can begin to understand what product is best for what experience. We will take a detailed look at all of the Cannabis products on the market and correlate them to desired experience. We will also discuss what products to recommend for common medical concerns and how to avoid discomfort when trying a new product. Finally, trainees will learn the most essential information to share with consumers when explaining a product. This includes dosing, troubleshooting tips and best storage practices.
Part III: Mastering the Art of Consultative Sales
- Connecting with Consumers through Body Language, Tone of Voice & Speech - The purpose of this course is to provide students with the tools to engage with consumers in a meaningful and respectful way. Oftentimes, novice consumers are very intimidated to talk about Cannabis. It is the job of Cannabis professionals and advocates to establish trust with novice consumers and help them navigate the often overwhelming world of legal Cannabis. In this course, trainees will learn techniques to deliver the highest standard of customer service and establish a relationship of trust with their customers.
- Customer Interactions - Questions to Ask and Helpful Info to Share - This course will provide a detailed roadmap for how to handle customer interactions as soon as a customer walks through the front door. We will go over questions to ask, information to share, the importance of keeping your station clean, approaching an idle customer, the importance of professionalism and how best to handle sometimes difficult situations. This course will be interactive with each trainee having to perform and show proficiency in a mock budtending situation.
- Navigating Medical Concerns - The purpose of this course is to provide students with ways to navigate consumer’s medical concerns. Many consumers look to Cannabis to help treat medical issues because of the wide range of healing potential Cannabis does have. However, budtenders and industry professionals are not allowed to make medical claims. This course will teach students how to best address consumer’s medical concerns respectfully & compliantly and provide guidance without making medical claims.
- How to Sell Without Upselling - This course will cover one of the most important aspects of retail cannabis - how to sell the most product possible without ever upselling. Trainees will learn how to appropriately offer multiple products instead of just one and how language & proper information can be so key to closing a deal.
Emma Chasen has a mission to educate people on the science behind Cannabis so that they may take charge of their own healing. After graduating from Brown University in 2014 with a degree in Medicinal Plant Research, Emma went on to coordinate Clinical Oncology trials with the Brown University Oncology Research Group. When her supervisor refused a Cannabis trial in favor of another expensive pharmaceutical drug, Emma quit and headed across the country to Portland, OR. She found her way to Farma, the popular Portland dispensary that takes a more scientific approach to Cannabis; rejecting the Indica/Sativa binary and instead focusing on chemotypes to determine effect. She began her career at Farma as a budtender and was quickly promoted to General Manager and eventually to Director of Education. In this role she was able to focus on educational efforts and create a robust training curriculum that focused on cannabis science, product knowledge and empathetic patient care. Emma now co-owns and operates Eminent Consulting, a cannabis consulting business that offers educational training programs for cannabis industry professionals and lay enthusiasts. She helps brands develop educational marketing collateral and ongoing educational programs to further elevate their brand presence in a competitive industry. She also helps struggling cannabis businesses with business organization and sets them up for success in the competitive adult use market. Emma continues to seek ways to spread cannabis education through consulting, writing, speaking and teaching.